Getting an angler to buy a ticket and fish at your club is a great first step, but what happens after they’ve enjoyed their day on the water? Are they just a one-time visitor, or can they become a long-term member of your angling community? A lot of time and effort goes into getting an[…]
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Attracting Members
As the owner or manager of a fishery, you’re likely already well aware that the business relies heavily on seasonal factors and people’s desires to go fishing. While the primary focus remains on providing a superb fishing experience, diversifying your income streams can ensure a more stable and profitable fishery. Here are some ideas for[…]
If you read our previous post, you should have a good understanding of promoting your angling club online. But what happens if you’ve followed the basic first steps to online promotion, but want to keep building on the momentum you’ve created? The answer is to look at lesser-known online promotion methods that you might not[…]
In the realm of angling, promoting your angling club isn’t just about reeling in more members (pardon the pun), it’s about casting a wider net (…okay I’ll stop now!) to encourage a community connected by a love of the sport. In the digital age, it’s impossible to ignore the impact that social media, video and[…]
Anglers will often want to see what the venue is like before committing to join a club for the season or even before buying a day or guest ticket. Having great quality photos on your club website is a fantastic way to stand out amongst the crowd and showcase what your waters have to offer.[…]
Renewal cycles: Fixed dates vs 12-month memberships We’re entering the time of year where fishing clubs across the country are gearing up for what can be an incredibly admin-intensive period of time for their volunteers – membership renewals. Getting members to fill in their renewal paperwork, send in their cash or cheques, logging everyone that’s renewed[…]
Tactics for growing your clubs member base Attracting new members in to your fishing club can be tough. With so many competing activities available to choose from, it’s important that your club does everything it can to attract a potential member to sign up. So, to make your life just a little bit easier, we[…]