If you read our previous post, you should have a good understanding of promoting your angling club online.
But what happens if you’ve followed the basic first steps to online promotion, but want to keep building on the momentum you’ve created? The answer is to look at lesser-known online promotion methods that you might not have even thought about yet!
So, let’s explore even more ways to promote your fishing club online.
Use Online Platforms for Membership & Ticket Sales
Without a proper process in place, processing memberships and ticket sales is hard work… but it doesn’t have to be that way. Clubmate’s online membership and ticketing tools mean you can effortlessly capture prospects and convert them into loyal members with minimal effort. Then, keep them engaged by sharing upcoming events, offerings and news via email to ensure your club remains at the forefront of their minds.
Collaborate with the Angling Trust
Create partnerships with organisations such as the Angling Trust to amplify your club’s reach. Collaborate with them on initiatives such as their Get Fishing campaign to introduce more people to the joys of angling. Tapping into a wider audience and fostering a culture of inclusivity not only helps expand your membership base but also cultivates a legacy for the club and ensures that passion for angling will continue for years to come.
Host Fishing Q&A Sessions & Webinars
Q+A Sessions are a great way to engage with your audience more deeply. Use platforms like Facebook or Instagram to invite your followers to ask the committee questions and post their responses, or host live webinars with experienced anglers or guest speakers sharing their tips, techniques and insights on specialised topics. Offering followers a new way to engage with the club builds a sense of community – plus it’s a great way to provide valuable information too!
Create Engaging Challenges and Contests
Stir up some excitement and increase participation in your online communities by running fun, angling-related challenges. You could run a ‘Biggest Catch’ competition or ‘Funniest Fishing Story’ contest; something that encourages members to share their experiences and achievements they’ve had while fishing at your venue. Consider offering prizes sponsored by local businesses to incentivise participation and keep the momentum going.
Engage with Influencers and Collaborate with Brands
Try to identify influential figures within the angling community, such as well-known anglers or outdoor enthusiasts (some might even be members!) and reach out to them for potential collaborations or partnerships. Invite them to participate in club events, contribute guest posts or videos, or simply share their experiences with your club’s audience. Collaborating with individuals and brands in line with your club’s values expands your reach and boosts credibility within the angling community.
Nurturing Long-Term Relationships with Email Marketing
As we explained in our last post, social media is an excellent way to promote your fishing club online, but that doesn’t mean it’s the only way. Email remains a powerful tool to nurture long-term relationships with members. It’s essentially a direct line to your members’ inboxes! Tools like Clubmate allow you to send out personalised, targeted emails to your members or prospects with news about upcoming events, exclusive offers or any other information that speaks to their needs and preferences. Consistently delivering value through targeted emails helps build loyalty and retention among your club’s membership base – plus no more printing and posting paper communications!
Incorporating these additional strategies into your angling club’s promotional efforts will elevate your online presence, gain connections with your audience and ultimately unlock the full growth potential of your club. Embrace creativity and collaboration as you navigate the world of online promotion and watch memberships and ticket numbers flourish.
Clubmate is the go-to fishing club management software trusted by 1500+ anglers, committee members, bailiffs and volunteers. We’ll help you remove unnecessary paperwork, increase revenue and take back your spare time with our simple-to-use, cloud-based system designed specifically for fishing clubs. Book a 1-2-1 demo with one of our fishing club experts or see what people have to say about working with us.
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