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How to Promote Your Angling Club More Effectively Online

In the realm of angling, promoting your angling club isn’t just about reeling in more members (pardon the pun), it’s about casting a wider net (…okay I’ll stop now!) to encourage a community connected by a love of the sport. 

In the digital age, it’s impossible to ignore the impact that social media, video and the internet have on our everyday lives – and angling is no exception. It gives clubs a whole new way to connect with members and reach a wider audience. Every club should prioritise establishing an online presence to engage with anglers, both seasoned and aspiring. 

Here’s how you can keep your angling club thriving into the future and avoid getting left behind!


Engage and Expand on Facebook & Instagram

Facebook and Instagram aren’t just for selfies; they’re ideal spaces for anglers to converge and share their passion. Tap into the power of these platforms by regularly updating your club’s profiles with captivating content. Share glimpses of the fishing your club offers, highlight upcoming events, matches, and work parties. Remember to encourage members to share catch photos and tag your club, because that’s what will generate interest. It’s a good idea to get a volunteer to take on the management of the club’s social media profiles so that you can post content regularly. Then, once you’ve built up an audience, you can get anglers to join straight from their Facebook feed!

Embrace Video Content

YouTube isn’t just for funny cat videos. In the digital landscape, video is the number one way to engage your audience and make it easy for anglers to picture themselves fishing at your venue. Consider appointing someone to take charge of your club’s video marketing efforts; collecting scenic montages of your fishing spots and action-packed footage of members with prized catches. 

Your videos should tell compelling stories that captivate audiences and beckon them to join your angling club. It’s highly likely that one of your members already runs a YouTube channel, so it’s worth reaching out to your members through Clubmate to see who can help. Below is a fantastic example of how fishing clubs can use YouTube to publish and share video content.


Create a Club Website

Having a website is one thing, but having a functional, mobile-friendly website is a whole other necessity. Website visitors should be able to view all the information they need, browse pictures of club waters and galleries of member catches. On top of that, they should be able to join, pay and book online without needing to contact the club.

That sounds like a lot of work, but fortunately Clubmate offers affordable and user-friendly websites tailored specifically for the angling community, your club can effortlessly showcase its offerings, streamline memberships and ticket sales, and stay connected with members—all without breaking a sweat. You can then keep your website up to date with Clubmate’s comprehensive content management service. With two hours of dedicated time each month, you can breathe new life into your website with ease. 

Whether you want to publish regular blog posts to help with SEO, refresh content on key pages, showcase captivating images, adjust pricing to stay competitive, or promptly update match results, our service ensures your online platform remains dynamic and up-to-date. That means you can focus on what matters most – growing your club. More info on our content management service here.

Angler reels in a catch during a fishing match.

Showcase Your Venues with High-Quality Photography

A picture speaks a thousand words, and in the realm of angling, captivating imagery can be the deciding factor in whether anglers purchase a membership. Put these photos on your website and share them on social media so that anglers can see the scenery and what anglers can expect to catch when they fish in your waters. 

A lot of hard work goes into running and maintaining your club, so it’s important to show it off with high-quality images. Not sure where to start? Read our guide on getting high-quality photos of your fishing club.


It’s normal to feel pressure to be everywhere online and do everything online at once. But if you start by setting up a modern, mobile-friendly angling club website and publishing high quality content to Facebook and Instagram, you’ll be in a strong position to start expanding your online presence. Concentrate on being consistent with your content and before you know it, you’ll have an audience of anglers keen to join your fishing club.

Clubmate is the go-to fishing club management software trusted by 1500+ anglers, committee members, bailiffs and volunteers. We’ll help you remove unnecessary paperwork, increase revenue and take back your spare time with our simple-to-use, cloud-based system designed specifically for fishing clubs. Book a 1-2-1 demo with one of our fishing club experts or see what people have to say about working with us.

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