There is no denying that the fishing industry has changed drastically in recent years. A decade ago, fisheries barely had a presence online. Today, most of the successful fisheries focus a large part of their operations on building a digital presence.
Strangely, a lot of fishery owners still believe that a website is not a requirement for them. They have a Facebook page, and they feel that this is enough to get the word out about their services. However, this is not the case anymore, and the last thing you want is for the competition to steamroll ahead while you’re left behind scrambling for business.
So, why does your fishery need a modern website?
Let’s take a look at some of the critical reasons:
Credibility
There is only one place to begin, and this is with credibility. Did you know that 56 percent of people have stated that they would not trust a company without a website? This statistic alone should be enough to convince you that having a website is no longer a luxury; it is a necessity.
A website enables you to create a strong first impression, as well as showing your expertise to your potential customers. This helps your business to create authority and be seen as a trusted figure in the industry.
Save time
Through implementing an automatic online booking system, you’re going to save heaps of time.
Whether you are taking calls or responding to messages, communicating with customers takes time, doesn’t it?
You can save masses of time with a website. People can find out everything they need to know about your venue and purchase a day ticket without needing to call your business. You can also incorporate a FAQ section on your website, answering the most common queries your customers have so that they do not need to email or call to ask these questions.
Marketing
Having a website is the ultimate online marketing tool. You can use this to brand your fishery, entice people with special offers, showcase your waters and more!
Plus, the vast majority of people look on Google when ever they want know something (or about something), and you’re not going to feature if you don’t have a website!
Increase bookings
There are many ways that having a contemporary fishing site can increase bookings. Of course, we have already touched upon marketing, and this directly relates to your bottom line when it is done correctly.
Plus, through implementing a booking system, you can take contactless payments and stay open 24/7. Customers don’t have to wait until your business opens the following day to call up and make a booking; they can do it then and there online.
This will lead to more bookings, as it doesn’t give people the opportunity to hum and har over the decision, which can end in them changing their mind.
Easier than you think
The main reason why a lot of business owners have still failed to establish themselves online is that they feel like setting up a website is going to be a lot of hassle and cost them a lot of money. However, this is not the case.
With Clubmate, we do all of the work for you, and we have a huge amount of experience in the fishery industry, ensuring that the site we create will portray your brand image and directly appeal to your target market of anglers.
Facebook alone is not enough
A lot of small fishery owners believe a Facebook profile is enough. It is not. Social media definitely has its place in building a community but this should complement your website not replace it. Only 60% of the population uses social media so if this is your sole online presence, you risk alienating quite a lot of potential customers.
The way we access services is changing
We cannot speak about the current business landscape without touching on the pandemic and the impact that it has had. Of course, we were already moving toward a digital society, yet this process has been hurried up due to COVID-19.
A lot of establishments are only taking contactless payments, for example, and people prefer to do their shopping online. This highlights why a modern website is more important than ever before.
So there you have it: an insight into why having a modern website for your fishery is so important. If you have any further questions or you would like to understand more about what a website can do for your fishery, please do not hesitate to get in touch with us. We are always happy to help and answer any queries, no matter how big or small. There is no such thing as a stupid question!
