We’re excited to announce that Apple Pay and Google Pay are now available for your fishery’s online payments!
For fisheries, the angler experience is everything. If the payment process is clunky or frustrating, anglers could hesitate when signing up, delay their renewal – or worse – not buy a ticket at all.
That’s why we’ve introduced Apple Pay & Google Pay to Clubmate Pay Card. Your anglers can easily pay for tickets, peg bookings and other activities while benefitting from speed, convenience and security.
Using digital wallets for online transactions helps increase conversions, speed up checkout times, and improve angler satisfaction, which will make sure they come back for more.
Why Your Fishery Should Care About Digital Wallets.
Consumer payment habits are shifting and digital wallets are leading the way. Over 50% of all e-commerce transactions globally now happen through digital wallets, and that number is only expected to grow (Statista).
Here’s how your fishery benefits from enabling Apple Pay and Google Pay at checkout.
Faster Checkouts, More Successful Sign-Ups
Research by Visual Website Optimiser shows that even a one-second delay in checkout can reduce conversion rates by up to 7% (VWO). As we at Clubmate always say, the faster the process, the less chance of abandoned transactions!
When anglers make a purchase, they don’t want to spend time typing in card details, especially when they’re on their phones. With Apple Pay and Google Pay, they can confirm payment with a single tap or Face ID. No need to go and get their physical card, no manual data entry, and no wasted time.
What This Means for Anglers
- Buy a ticket in seconds, even if they’re booking last minute (depending on peg availability, of course!)
- No more card declines due to typos or expired details; digital wallets update payment details automatically.
- The process feels smooth and modern, just like they expect from other online purchases they make as part of their day (things like Uber, Amazon, or food delivery apps).
What This Means for Your Fishery
- More completed purchases and fewer abandoned transactions.
- Happier anglers who don’t get frustrated with your payment system.
More Payment Options Means More Sales
When digital wallets are predicted to be the fastest-growing alternative to card payments (forecasted to rise to 61% of total e-commerce payments, Capgemini), it’s vital to give anglers a choice in how they pay to prevent them from dropping off, with some anglers abandoning their purchase entirely if their preferred payment method isn’t available.
Apple Pay and Google Pay give them multiple ways to complete a transaction using a saved credit or debit card.
What This Means for Anglers
- They don’t have to worry if their card isn’t on hand. Given that digital wallets are set to account for 58% of all online spending by 2030, most anglers probably already have their digital wallets set up!
- Since digital wallets let users store multiple cards, they can easily choose the one that they wish to use without having to re-enter details.
What This Means for Your Fishery
- Fewer failed payments due to expired or lost cards.
- Fewer anglers get frustrated when their card isn’t supported.
- More flexibility means fewer excuses to cancel or delay buying a ticket.
Built-In Security and Increased Trust
Security is a big deal for anglers, especially if they’re new to paying for their tickets online. Apple Pay and Google Pay don’t share actual card numbers with merchants, reducing fraud risk. Instead, they use encrypted tokens for every transaction so that anglers’ sensitive information stays protected.
What This Means for Anglers
- They can relax knowing their payments are being made safely and securely.
- Transactions require Face ID, Touch ID, or passcode verification, adding an extra layer of protection.
- They feel more confident making payments online rather than hesitating due to security concerns.
What This Means for Your Fishery
- Fewer chargebacks and disputes, since payments are verified securely.
- Increased trust in your fishery’s professionalism and online systems.
- A reputation for prioritising anglers’ security, which can be a key selling point for new anglers.
The Bottom Line
Anglers expect a seamless experience in every interaction with your fishery, and that includes when they buy tickets. If your checkout process is slow or outdated, they might not tell you directly, but they’ll feel it. Then when it’s time to buy again, that frustration could be the difference between coming back and going elsewhere.
By enabling Apple Pay and Google Pay, you’re making anglers’ lives easier, removing barriers to purchase, and reinforcing your fishery’s reputation as a modern, angler-friendly business.
How Fisheries Can Activate Apple Pay & Google Pay
The new feature is available immediately, only for fisheries that use Clubmate Pay Card. For existing Stripe users, you can enable Clubmate Pay Card by navigating to the integrations page on your Clubmate dashboard and clicking the Set Up Clubmate Pay Card button. No complex setup, just a few clicks to enable a better payment experience for anglers.
Ready to upgrade your fishery’s ticketing experience? Speak to Clubmate. We’re the go-to fishery management software trusted by over 100,000 anglers and 1500+ fishing club committee members and bailiffs.
We’ll help you remove unnecessary paperwork, increase revenue and take back your spare time with our simple-to-use, cloud-based system designed specifically for fishing clubs and fisheries. Book a 1-2-1 demo with one of our fishing club experts or see what people have to say about working with us.
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